Why SME’s Should Consider Using a Marketing Agency

It’s a fact that in most cases, the owners of small to medium-sized businesses are usually the founders. They’ve built their business from the ground up and it’s not just a job, but also, a labour of love. It’s therefore hard for them to relinquish control of the all important aspect of marketing.

The tendency is for business owners to take on more and more responsibility, but with something as important as marketing – and the time involved to do it properly, it’s just not a practical way forward. After all, you don't do a part-time law degree to write your contracts - you ask a solicitor for help. You don't do your own tax returns - you ask an accountant for help.

Sometimes, small to medium sized enterprises, in the name of expenditure control, believe that employing a marketing person / manager to take care of all their marketing requirements, is a more cost effective route compared to working with a marketing agency. However, many businesses greatly underestimate the cost of recruitment. It’s worth considering that an experienced marketing manager would cost around £50,000 per annum, at the very least; but this is really just the beginning. There is also their national insurance, pension contributions, employee benefits, training and much more besides to consider. All this can stack up to at least an additional 20 to 25%. The fact is they still won’t have the time or skill set to handle every necessary aspect of marketing and will still need to out-source and all of this is yet further additional expenditure!

For a much smaller annual cost, a marketing agency will have a more collective knowledge than any one owner/manager or in house marketing manager and will have access to in-house expertise on all aspects and disciplines such as graphic design, brand development, SEO and website development, social media, copywriting etc.

P&MD has a co-operative approach, with a pool of well proven marketing professionals, each an expert in their own individual field, at your disposal. This unique set up means that you pay far less than you would for a large town or city agency. To find out more, get in touch with P&MD to day.