Websites
Website Design / Content / SEO / Management
An effective website is the foundation of a successful online presence and is crucial for your business to thrive, serving as the face of your brand whilst acting as the primary platform for engaging with potential customers.
Besides being aesthetically pleasing, P&MD will ensure that your website is user-friendly, optimised for search engines and that it seamlessly integrates with your other marketing tools - to include social media. Through our continuous management we will ensure that your website remains high in the search engines rankings and easily found as well as up to date and relevant.
A P&MD website will achieve:
Brand Awareness and Reinforcement – providing memorable, useful and relevant content that reflects your brand’s identity and your core values.
Customer / Client Engagement - By creating user touch-points such as access to phone numbers, emails, social channels and the ability to qualify potential leads or acquisitions.
Customer / Client Education - Content on your site can be tuned to possible searches and provide clear information that supports their choice for your product or service. It’s proven that 29% of people want to talk to a salesperson whilst 62% will consult a search engine!
Reputation Management – By uploading fresh content and making it visible through internet algorithms, misleading content on the internet can be displaced.
Conversion – Designing and putting in the mechanisms that will help to achieve desired client /customer actions such as signing up to a newsletter, sharing a blog post to social media or buying a product or service.
Design Compatibility – A website that works across all browsers and devices.